Unfair Competition – Deceptive Trade Practices
Competitors sometimes attempt to use the good reputation developed by others by confusing consumers into believing that their goods and services are somehow affiliated with your well regarded and respected goods and services. They may do this by adopting trade names that are confusingly similar, locating themselves near your business, using service marks or even product color schemes or “look and feel” characteristics that mimic those used with your products, or even adopting packaging that looks like yours. All of these efforts can give rise to federal or state unfair competition claims. Under such claims, if the practices either infringe rights given to you by federal or state law to protect information or marks, or cause improper confusion in the consumer marketplace, you may have a right to stop the competitor’s practices, and even to gain damages from them for any harm done to your business or lost sales profits.
The unfair competition attorneys at Baskin Richards can help you assess if your competitors’ actions are creating liability for unfair competition or deceptive trade practices. Likewise, we can help you assess if your proposed business practices might open you to similar claims, and to help you defend against such claims if they are made against you. If you have unfair competition claims to discuss, contact us today.